Quoted: If you think that shrewdness sounds like old-fashioned checkbook journalism, you?re not far off. But a lot has changed since the days when media outlets lived by the edict that they would not pay for news content. Things aren?t so simple since the digital disruption, according to Katy Culver, associate director of the Center for Journalism Ethics at the University of Wisconsin-Madison. ?It?s a very complex situation,? she said. ?New players that haven?t been part of this contested field of media ethics over the last four or five decades are out there doing things.?