A major shift is underway in UW-Madison?s approach to pushing innovations from its campus into the private sector. With its new Discovery to Product Program, or D2P, UW-Madison will incubate about 10 projects until they?re fully prepared to become a startup or be licensed to others. Helping them with funding and mentoring, D2P will be a ?finishing school [for the projects], hopefully trying to get them dressed up and ready to go out the door,? said D2P Director John Biondi. D2P marks a much different approach to technology transfer from the university, actively seeking innovations across campus and commercializing them, said UW-Madison Chancellor Rebecca Blank.
Office of Strategic Communication