As the world becomes more complex in this age of technology and scientific discovery, academic powerhouses like UW?Madison are nurturing a new breed of basic research scientists who could change the way we treat, and maybe even cure, the diseases of our time. But basic research has a branding problem?it?s done quietly in labs on campus and without much attention or fanfare. Funding has slowed to a trickle in the last decade, and without it, the future doesn?t look as bright.
Office of Strategic Communication