Noted: If you’ve watched many of the talking heads on cable television try to discuss the killings of Michael Brown and Eric Garner, you know what we’re talking about. Unfortunately, sometimes comments on newspaper stories and columns have a similar effect.In fact, it has a name: “The nasty effect. ”That’s what University of Wisconsin-Madison researchers Dominique Brossard and Dietram Scheufele dubbed the negative effect certain comments can have on a reader’s understanding.
Office of Strategic Communication