Dr. Michael Fiore is the founder and director of the UW Center for Tobacco Research and Intervention UW-CTRI. He says the state’s efforts to prevent kids from lighting up in the first place and to help adult smokers quit successfully are paying off. “We’re seeing the results of that.” Fiore says, “The $5 million per year investment for the whole state has been shown to be a very good investment for Wisconsin’s health.”
Office of Strategic Communication