What is the purpose of a great University? In Wisconsin, our answer is that universities exist to apply knowledge to the benefit of every citizen of the State, not just those who are privileged to attend. Rather than an ivory tower, the mission of the UW System is to search for truth and serve society. Put another way — the boundaries of the UW are the boundaries of the state. This is the essence of the Wisconsin Idea, and it’s been enshrined into state law for over a century:
Office of Strategic Communication