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Online faceoff: Web database keeps college students connected

UW-Madison senior Jamie Schneider will never again forget a friend’s birthday.

And with one click of the mouse, she can look up the cute guy in her communication arts class to see if he is “single,” “in a relationship” or if “it’s complicated.” She can reconnect with friends from high school, or even her childhood best friend who moved away.

She can do all this and more thanks to Facebook, an online social-networking phenomenon allowing college students everywhere to make new friends and keep the old ones.