Wisconsin business executives gathered in Milwaukee to hear how radio frequency identification and nanotechnology can make their businesses more competitive, but while several applications are tantalizingly close, barriers remain.
The technologies were outlined during a session of the Wisconsin Innovates Conference. Although presenters Alfonso GutiÃ?©rrez, director of the University of Wisconsin-Madison’s RFID Lab, and Lawrence Casper, UW-Madison’s assistant dean for research and technology transfer, believe these technologies will influence business in many sectors, they acknowledged that both are a bit over-hyped.