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Three startup leaders explain why they chose Wisconsin

Alex Kubicek, a UW-Madison grad, moved Understory back to Madison weeks ago after developing it with his team in Boston. The company’s hardware tracks weather events to provide better data for companies, and it’s returned after closing a $7.5 million fundraising round that included Monsanto’s venture capital arm. The lead investor, Wisconsin fund 4490 Ventures, had asked Kubicek whether they’d be willing to come back to Madison.