Noted: “The Salazar regime goes on until 1974, which is the end of the Estado Novo,” says Ellen Sapega, a professor of Portuguese language and culture at the University of Wisconsin-Madison. “In the 1980s, Portugal joined the European Union, and people wanted to get rid of things that were equated with the stuffiness of the Estado Novo and to embrace a new, more modern idea of Portugal,” she says. “That’s the time when the fast food restaurants enter into Portugal and global brands, and more supermarkets became chain supermarkets.”
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