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Brand U.

Leesburg, Va. I RECENTLY did some research for a satirical novel set at a university. The idea was to have a bunch of gags about how colleges prostitute themselves to improve their U.S. News & World Report rankings and keep up a healthy supply of tuition-paying students, while wrapping their craven commercialism in high-minded-sounding academic blather. I would keep coming up with what I thought were pretty outrageous burlesques of this stuff and then run them by one of my professor friends and he’d say, Oh, yeah, we’re doing that.