Why Making Decisions for Someone Else Just Feels Right

Noted: While that just seems like a richly developed personal philosophy, it’s actually a common pattern in decision-making, according to new psychology research from the University of Wisconsin-Madison’s Wisconsin School of Business and the University of Minnesota. The study’s authors, Evan Polman of Wisconsin and Kathleen Vohs of Minnesota, find that deciding what someone else should do is less taxing and more pleasant than doing it for ourselves.