On an August evening in 2015, a group of about 80 video game industry insiders and tech gurus crowded into a lounge on the top floor of the former AT&T Building in downtown Madison. The goal of the meetup, organized by the Madison Region Economic Partnership (MadREP), was to bring all the key players in Madison’s video game scene — from studio executives to independent developers to University of Wisconsin-Madison researchers — together in the same room.
Office of Strategic Communication