Quoted: But regulation may be difficult, admits Christine Whelan, a clinical professor at the University of Wisconsin who studies the lucrative self-help industry and now sits on the board of SEEK Safely. “Do we regulate the physical things someone can do at one of these workshops?” Whelan says of the challenges of regulation. “Are we regulating the speech in terms of what advice people can give? And then who is the judge of what is good and bad advice?”