Noted: We know that, as human beings, we compare ourselves to other people constantly—whether we’re aware of it or not. Research by Liad Weiss, assistant professor of marketing at the Wisconsin School of Business, and Gita Venkataramani Johar of the Columbia Business School showed that we also compare ourselves to the inanimate objects that surround us, and whether or not we own these things can dictate how they make us feel about ourselves.
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