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John Koppa: UW ticket promo took the low road

Dear Editor: The UW athletic department’s season ticket promotion shakedown brings the ethos of the national culture of corruption to the living rooms of Madison.

It used to be understood, even by the smallest mom-and-pop proprietors, that above all else in your own hometown you need to cultivate the good will of the local people (your customers) in order for your business or enterprise to prosper. Now, one of the biggest and most prominent institutions in the area reveals that it feels entitled to manipulate and distort self-serving impressions it distributes in the name of promotion.