It is an unprecedented time in a nation’s political history. A neophyte politician — a man famous for lowbrow TV antics who has never held political office — is vying to become president. He feeds on simmering discontent about the corruption of the political establishment and mainstream politicians. Backed by extreme right-wing elements, he makes vague promises and trumpets his lack of political experience as a reason to vote for him. His competition is a former first lady married to a left-leaning ex-president. She is an altogether polarizing figure considered by a large portion of the electorate to be deeply corrupt.
Office of Strategic Communication