You’re probably not going to believe this, but there is a lot more to this new Big Ten Channel than what the big hitters are letting on.
When Big Ten Conference commissioner Jim Delany announced last week the league was forming its own TV outlet – a cutting edge venture that would drop $7 million into the coffers of each member school every year – all anyone talked about was how sports would dominate the 24-7 programming plan.
Office of Strategic Communication