Noted: Advanced preparation and swift, accurate responses are essential. But the best way to prevent these attacks is through proactive public campaigns that illustrate the value of the research the institution conducts. The University of Wisconsin Madison is a leading example of institutional openness on animal research and preparedness to respond to animal-rights extremists. Eric Sandgren, former director of its Research Animals Resources Center, has established the Common Ground on Animal Research Initiative within the university and the surrounding community. The program’s goals are “creating more comprehensive, accurate and open communication about animal research” and improving research animal well-being. The initiative aims to provide communication models that accurately represent the challenges and benefits of animal research.
Office of Strategic Communication