Noted: “I think one of Walker’s strengths in the past is that he was viewed as independent, separate from Washington, as a common sense guy,” said Barry Burden, a political science professor at the University of Wisconsin-Madison. “The themes in his earlier campaigns were about the old Saturn he drove, eating a packed lunch, understanding an average Wisconsinite. It’s harder to sell that message if you’re visiting the White House a lot and allied with a controversial billionaire who’s now president.”
Office of Strategic Communication