“Giving parents control is likely to create contention,” says Heather Kirkorian, an associate professor of human development and family studies at the University of Wisconsin, Madison. “But, parental oversight is an important part of a healthy introduction to this kind of communication. Prohibiting social media can sometimes motivate kids to find unregulated channels which open them up to more risk. ”For many kids who have already usurped the COPPA restrictions and signed up for unrestricted apps, Facebook Messenger Kids will likely feel restrictive. But, as a first experience, the scaled down nature can be a boon. Kirkorian likened it to social media training wheels.