The University of Wisconsin-Madison is emblematic of the complex mixture of admiration and resentment a flagship public university engenders. In the early 20th century, the University of Wisconsin became associated with the state’s progressive leaders, who declared that the purpose of an education was not to do well but to do good. In 1905, University of Wisconsin President Charles Van Hise articulated what would come to be known as the Wisconsin Idea: “I shall never be content until the beneficent influence of the University reaches every family of the state.”