COLUMBUS, OhioÃ? – Snap, Crackle and Pop have some competition in Columbus. The Ohio State Buckeyes have their own cereal.
Buckeye HerOes, the newest university-licensed food, will be available in grocery stores before the No. 1-ranked Ohio State football team opens its season Saturday against Northern Illinois at Ohio Stadium.
The box of honey-nut-flavored toasted oats features three mascots – former Buckeyes linebackers and current NFL rookies Bobby Carpenter, A.J. Hawk and Anthony Schlegel.”We couldn’t make them ‘block Os,’ so we made them Os,” said Rick Van Brimmer, director of trademark and licensing services at Ohio State.