As you step in the door of a retail store ââ?¬â? whether it sells Gucci handbags, jeans for teens or hardware ââ?¬â? you’re being lured to shop and spend in ways so subtle you probably don’t know what’s happening to you.Or your wallet. Retailers know how you’ll approach a store, where you’ll hesitate, how to affect your mood, how to pique your desires, how to play to your aspirations. Everything in a store, from lighting to floor color to music to how goods are displayed, is meant in some way to get you to not just shop, but spend.
Quoted: Deborah Mitchell, lecturer, School of Business