When Young Mie Kim began studying political ads on Facebook in August of 2016—while Hillary Clinton was still leading the polls— few people had ever heard of the Russian propaganda group, Internet Research Agency. Not even Facebook itself understood how the group was manipulating the platform’s users to influence the election. For Kim, a professor of journalism at the University of Wisconsin-Madison, the goal was to document the way the usual dark money groups target divisive election ads online, the kind that would be more strictly regulated if they appeared on TV. She never knew then she was walking into a crime scene.
Office of Strategic Communication