It’s simple strategy for candidates running the upcoming elections on November 7. For instance, in the Wisconsin governor’s race, Mark Green introduced himself with positive advertisements, showing him playing basketball and cutting his lawn.
Then in the past two weeks, Green and incumbent Jim Doyle began trading barbs at other on issues like immigration.
Some call them attack ads, or negative ads. Joel Rivlin with the University of Wisconsin Advertising Project said whatever you call them, these types of ads benefit democracy. “Negative ads, or those that we say talk about your opponent, are more likely to talk about policy issues,” said Rivlin.