Dave Zweifel: Trademark tiff is absurdity in motion

I don’t know about you, but it rankles me that the juggernaut known as the University of Wisconsin athletic department is picking on little high schools whose names just happen to begin with a W.The W, we are told, particularly the red W that for some absurd reason is called the “motion W,” belongs to the UW Badgers and no one else can use it.