Television viewers in crucial Midwest states got more political information in the weeks leading up to the midterm elections from campaign advertisements than from news coverage, according to a new study.
In the seven markets studied, newscasts aired almost 4 1/2 minutes of paid political ads during a 30-minute broadcast, while only offering 1 minute 43 seconds of election news coverage.
The study was done by the Midwest News Index, a project of the University of Wisconsin’s NewsLab. [Second item].