Madison, Wis. ââ?¬â? Into the night, candidates from everywhere caper nonstop across the television screens. Bragging, unflagging and just plain posing, their television images rain into the archives of a voracious academic project dedicated to measuring the now-you-see-it, now-you-don’t advertising stratagems of the political campaign. Graduate students at the University of Wisconsin trek through these reams of glossy wholesomeness and focus-grouped promises in each day’s catch of TV commercials from across the nation. They weed attack ads from bouquets of self-praise, ever grateful for an aberrational candidate.
Office of Strategic Communication