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Executive Q&A – Joe Boucher: Lawyer helps small companies start right

Joe Boucher is not your average dark-suited, buttoned-down lawyer who works in a well-appointed, mahogany-laden, immaculate Downtown office overlooking the state Capitol.

Boucher is a sweater guy, friendly and informal. He is co-founder of a Madison law firm, Neider & Boucher, that employs 30 people, 14 of them attorneys, with offices at University Research Park on the West Side.