What has a balanced-tilt, shadow, squared prongs, an arrow-shaped indentation, and is all around Madison? If you said the university’s cardinal red “Motion W”, as it’s called, you’re right. But, UW officials says the “W” is moving off-campus and they’re working to win it back.
The “Motion W” first showed up on Badger football helmets in 1990. It became a registered university trademark in 1996. But, now it’s moving to places it shouldn’t be, according to UW officials.