Picture this: A group of ethnically diverse students studying together in expansive, state-of-the-art libraries or strolling across perfectly manicured campus lawns engaged in intelligent conversation â?? congregating as one in all higher education has to offer. This is an image colleges and universities often portray in recruitment brochures, and sometimes itâ??s even true. But when itâ??s not, these marketing materials can be embarrassing or worse.
Drake University has been criticized for running ads depicting more diversity than there really was. As a result, president David Maxwell now personally approves each ad.