MADISON, Wis. – The University of Wisconsin is ready to sign a contract giving a Missouri-based company the exclusive marketing rights to Badgers’ sports through 2019 in exchange for guaranteed payments of $76 million.
The contract, to be considered by the Board of Regents this week, calls for Learfield Communications, Inc. to continue managing television and radio shows for Badgers’ coaches and play-by-play radio broadcasts for football, men’s and women’s basketball and hockey.