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Students to try to make silk purse from sow’s ear

Tim Sell sees potential every time he comes to work. He hopes a group of UW-Madison students taking part in a unique entrepreneurial program next week will have similar visions.

Sell, the marketing supervisor for the UW-Madison’s Surplus With A Purpose (SWAP) Shop, is anxious for the participants in the first Wiscontrepreneur Challenge to walk the aisles of the shop at 2102 Wright St.