In searching for the perfect title for the donor’s fund for the Wisconsin Film Festival, which celebrated its 9th year running last weekend, festival director Meg Hamel hit upon the idea of “The Real Butter Fund”. “I didn’t want to call it the ‘Platinum Fund’ or the ‘VIP Club’ or anything so exclusive,” says Hamel. “I figured Wisconsin, dairy. It has to be butter… real butter represents the deepest, truest essence of what’s good in Wisconsin, and what’s good in film.” Hamel, in her second year as director (and seventh involved in the festival), knows her audience well; applause met each mention of The Real Butter Fund during the trailers for all 185 films in the festival’s four-day run.
Office of Strategic Communication