DES MOINES â?? A college diploma could soon come with a corporate name.
The University of Iowa is considering whether to rename its College of Public Health after Wellmark Blue Cross and Blue Shield’s foundation in exchange for a $15 million gift from the company’s philanthropic arm.
Terry Burton, a naming-rights consultant based in Vancouver, British Columbia, says he believes Iowa would be the first public university to name a college after a corporation.
The offer has ignited a debate over where universities should draw the line when accepting corporate gifts.