No American folk hero is more famous than the mighty lumberjack Paul Bunyan.
But 100 years ago, only a few grizzled loggers recognized his name. When the Red River Lumber Co. first used him in its advertising literature in 1914, the campaign fell flat on its face because almost no one outside the woods had ever heard of him.
That ‘s when a University of Wisconsin undergraduate named K. Bernice Stewart began to collect Bunyan tales directly from loggers.