Q: How does Farm to Flavor fit in with that?
A: I’m so excited about this event in Madison — it’s one of the most producer-oriented events that I’ve been a part of. It’s really exciting to have that conversation between growers and end users, like chefs or manufacturers … or direct to consumer, to be breeding plants with an emphasis on flavor.
University of Wisconsin has been leading that charge for so long. And it’s really just inspiring to see how it’s growing and continuing.