Red Grooms and Red Grange. Red Buttons and Red Sox and ruby-red slippers. Redheads and red hats. Red violins and red carpets. Redfaced and redshirted. Red Green. Red everywhere you look.
Especially Saturdays in September when Madison paints the town red. Or at least dons a whole lot of red clothing in support of the UW Badgers, whose football coach, Bret Bielema, has the team dressing in all-red uniforms and has asked fans to do the same.
“A total ‘sea of red’ sends a very commanding message,” says Betty Hurd, lead instructor in the fashion marketing program at Madison Area Technical College.
“Red is a regal color,” she adds. “It’s powerful and domineering, so the Badger football coach is sending the message that we’re at Camp Randall. We’re winners, and we mean business.”