How The Varsity Collective kicked Wisconsin’s NIL era into high gear

The Varsity Collective is separate from UW but has worked with UW athletic director Chris McIntosh and others in the athletic department to ensure its program is aligned with the university’s NIL guidelines. The collective signed a deal in 2022 with Opendorse, the NIL platform UW uses with its athletes, to create the infrastructure for connecting athletes with NIL opportunities.