In past years, some businesses along State Street have seen the worst of the Halloween celebration.
But, they are no longer worried.
Halloween is big event for UW Madison, especially for the businesses.
“It really works out well for us,” said Matt Geotsch from State Street Brats. “Not only do people want to spend money, but it puts us on the map as far as out of town people coming in. I helps our national recognition or at least mid wester recognition.”