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Mertz: Will BTN lead to Big Ten expansion?

Jay Wilson is one of the most popular broadcasters of all time in Madison, a product of his talent, charm and omnipresence while serving more than a quarter-century in the sports department of the local ABC affiliate.

And yet, when he innocently (and probably sheepishly) answered a question from the audience about his current source of employment at a recent event he emceed, Wilson was greeted with a chorus of playful (we hope) boos.

Wilson, you see, has been doing some play-by-play for the Big Ten Network. And these days, you might as well tell people you work for the IRS or Halliburton.