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At U. of Wisconsin, a Gift to Keep a Name

A group of University of Wisconsin at Madison alumni have given $85-million to the School of Business so that it can retain its traditional name, officials announced last month.

The members of the group made 13 donations through the “Wisconsin Naming Partnership” to preserve the name for at least 20 years.

For that time, the business school will not be named for a single donor, but after that time, all bets are off if the right donation to the school comes through. However, the members of the partnership will offer advice on potential names.