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Errors have high opportunity cost

Two days before his football team took the field against top-ranked Ohio State, University of Wisconsin coach Bret Bielema outlined his formula for victory.

In short, he believed the Badgers had to capitalize on every opportunity to make a play and avoid providing Ohio State with any extra scoring opportunities through turnovers.

UW failed in both areas and the result was a blown chance to stun the No. 1 team in the nation and remain in the Big Ten Conference title race.