The invitation for the University of Wisconsin Badgers to play in the Outback Bowl in Tampa on New Year’s Day will bring in big money for the UW-Madison athletic department.
The Outback Bowl generates a payout of $3.1 million, but after $1.6 million in bowl-related expenses for the UW, the university will have to split the remainder equally with the other Big Ten schools. Adding together the allotments (minus expenses) from all seven bowl games that have Big Ten teams, the total is an estimated $1.8 million per university.