Up until the eve of the Florida primary, former Massachusetts Gov. Mitt Romney (R) had spent nearly eight million dollars more on television advertising than the rest of the Republican presidential field combined, according to a new study.
Romney spent $29 million on 34,821 ads, more than three and a half times as much as Sen. John McCain (Ariz.), who spent $8 million on 10,830 ads, according to an analysis of data through Jan. 27 by the University of Wisconsin Advertising Project.