Tech-savvy university students have also developed their own unique social networks around shared use of technology. Brian Hagen, a former UW-Madison student, was a coordinator at Madison ‘s Geek.Kon convention last fall and ran the Geek.Kon programs for the video games Guitar Hero and Dance Dance Revolution. Hagen said that while the networking aspect of the convention was less structured than that at other conventions, “more than one friendship was helped along by the social atmosphere of the game. “