Quad-Citians got a heaping helping of 12,371 political ads on television leading up to the Jan. 3 presidential caucuses, a new study shows.
Republicans, Democrats and a handful of private groups spent an estimated $13.8 million on ads that aired in the Quad-City market since last year, part of a $43 million spending splurge at stations statewide.
The spending amounted to far more than what has been spent on advertising thus far in the nearly two dozen states holding primary and caucus contests on Super Tuesday.
The study was done by the University of Wisconsin Advertising Project. It analyzed data from the TNS Media Intelligence/Campaign Media Analysis Group. The report was released Friday.