UW-Madison professor explains why people care about the year end music reveal on streaming platforms

Jeremy Morris teaches media and culture at UW Madison and explained that people care about their most listened to music because it tells the story of a year in their lives. “It’s a part of your identity, it helps you express who you are and it helps you understand yourself right?” he said. “It’s very personal and it’s an intimate form of media. You spend a lot of time in a year if you’re someone who likes listening to music, it means a lot to you.”