Hamel family wines redesigned its labels, much to Wisconsin’s sadness

This previous label, which debuted on the 2010 vintages, featured Hamel Family Wines in cursive and an image of a badger. The badger reflects two things, Hamel says. Badgers are found in their Sonoma vineyards, and Hamel, his father and his grandfather all graduated from the University of Wisconsin in Madison, and Bucky badger is not only the school mascot, but Wisconsin is considered the Badger State.